Still, is that the best way to go when you’re only starting? Unfortunately, there’s a problem with this approach. What will make people prefer your brand before choosing one of your competitors instead?
Usually, it takes a unique identifying mark, whether it be graphics or clever typography. And if you make an excellent logo, your target customers will be able to differentiate your business from others without thinking about which one is better. Indeed, nothing represents your brand like your small business’s logo. Here’s how else you can benefit from an updated or new logo design.
Memorable logos make it easier for consumers to make purchasing decisions
We’ve already touched upon the central aspect of brand building. How will people remember your company if you only have a matter of seconds to grab and hold their attention? A great logo – maybe one with vibrant colors and big, bold serif fonts – does precisely that: it keeps people’s attention span just long enough to leave a favorable impression. If a customer has a good experience with your brand down the line, they’ll associate your logo with quality products and services.
The result is that consumers won’t have to compare your products to others because the logo will have “brand power” and influence purchasing decisions. A prime example is when you introduce new items to an online shop. Even if the product is relatively new, consumers will trust your brand. That kind of relationship is far easier to build when consumers can remember what your company stands for, and a logo fits that need perfectly.
Creative logos build trust with consumers
Consumers come to trust brands that provide consistency, but how do you build that kind of relationship? Having a memorable logo will make it easier to build trust because people associate positive and negative experiences with identifiable marks.
Imagine a restaurant with a bad reputation for cleanliness but stays in business. Now, let’s say this restaurant opens up another location across town – and no one shows up. Why? What went wrong? The most likely answer is that people associated the restaurant’s logo with a terrible dining experience. But the good news is that consumers also associate positive experiences with symbols, especially when the graphic is inventive and stands out from competitors.
Ultimately, any logo you make for your business will build brand power one way or the other. Still, if you take the time to find a great graphic designer, you’ll have a much higher chance of success in making an impression on consumers.
