Creating a successful brand is about developing a strategic foundation, and establishing how you connect with your employees and customers.
For a lot of our clients, when they hear branding they think of logos, colors palettes, design elements, photography styling, and maybe a tagline. And if that is all you’re looking for, we’re happy to do that for you. But if you want to do a full branding exercise – whether that be for a new company, a total rebrand, or just a brand refresh – we can strategically build your brand from the ground up.
We start with a foundational truth. For some of our clients, that truth is their brand purpose or positioning. For others, it’s their core brand values. With that strategic foundation in place, we then build your brand, establishing a brand personality that informs both design elements and verbal ID (how you speak to your audience).
These foundational elements are what goes into creating a “brand book”, or as we call them brand guidelines, which you can use to get your internal team on the same page, with the same mission, goals, and a shared brand language to ensure consistency across all communications. It can also be shared with any future partners, allowing them to develop creative communications that are intrinsically in-tune with your organization.
The quality of being extremely good at solving web/design-related problems.’
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