Guido's Marketplace Website Redesign

Guido’s has been a Berkshires staple for decades, known for bright produce, warm energy, and a community that feels more like family than customers.

They came to us looking for a site that carried that same spirit online. Familiar, easy to use, and full of life.

We focused on translating the color, rhythm, and personality of their aisles into a clean, intuitive experience that feels natural the moment you land in it.

Grocery + Retail · Launched 2021 Custom Site, Development, Ongoing Care

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A vibrant local market brought to life online.

Built to feel as familiar as walking through the store

The site brings clarity and warmth to the Guido’s experience. Customers can quickly find hours, locations, and seasonal offerings, while the design reflects both the legacy of the brand and the next generation stepping in to lead.

A site shaped around everyday rituals.

For many customers, Guido’s is part of the rhythm of daily life. A grocery run, a favorite prepared meal, a seasonal display, a familiar face behind the counter.

The website needed to honor that rhythm. We kept the experience easy to move through, with clear paths to the practical details people need and enough color, imagery, and personality to keep the brand feeling alive.

A digital home for a beloved local brand.

The final site gives Guido’s a digital home that feels useful, warm, and true to the experience people already know. It supports the practical side of the business while carrying the color, care, and community that make Guido’s feel like Guido’s.

A vibrant local market brought to life online.

A site shaped around everyday rituals.

A digital home for a beloved local brand.

Christopher Jones Photo

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Guido’s Marketplace

a market that feels alive