With more than 1.14 billion websites globally, how does a business successfully beat the competition by creating an effective and efficient website? To ensure their brand is seen while maintaining authenticity, most businesses decide to work with professional web development experts.
So, what are web development services? We offer web development in Berkshire, Massachusetts, we’re here to explain.
What is web development?
In short, web development is basically the building of a website. It can range from coding to web design and content creation. It’s usually broken down into two main categories: front end and back end:
- Front-end web development is user-focused, or in other words, everything a person sees when visiting a website. A person who specializes in front-end development covers the following services:
- Website design (for both mobile and desktop users)
- Search engine optimization (SEO)
- Using basic HTML, JavaScript, and CSS to bring design ideas to life
- Content creation
- Troubleshooting and fixing bugs
- Ongoing maintenance
- Optimizing user experience
- Hosting and security
- While back-end refers to the server side of the website – or in other words, what happens ‘behind the scenes’ to ensure the site works. The role of a back-end developer tends to focus on the server side of development, including databases and scripting. Code written by back-end developers also allows a user to efficiently interact and perform an action on the website, including the likes of logging in or making a purchase.
What type of website service will you need?
If you’re exploring the idea of working with a professional web developer, then one of the first discussions you’ll have is what type of service you will need:
- A website build and design from scratch
If you don’t already have a website, then you’ll need one building from scratch. If required, front-end developers should be able to create your branding too, including a logo, as well as your messaging and visual identity. - Website development and maintenance
If you already have a website, it’s understandable to assume that updates are unnecessary. However, it’s essential that you continue to maintain your website as often as necessary while ensuring it is constantly secure – this could be every day if required. We would advise a full website renovation to take place every two to three years. - E-commerce website development
This involves working with a team of web developers to create a website specifically designed for selling products or services online.
Additional web development services
In addition to basic web development, there are additional services that businesses can utilize to get their brand one step ahead of the competition:
- Search Engine Optimization (SEO) – getting your business ranking on Google
- Content creation (blog and website maintenance, written with SEO in mind
- Graphic design
Are you looking for an end-to-end web developer?
If you’re a business in Massachusetts and looking for an end-to-end web developer, reach out today! Whether you’re a start-up or an e-commerce business, our team is here to help grow your online presence and brand, wherever you are in your journey.
