As a professional branding agency in Berkshire, we’ve helped our clients build a strategic brand profile — and we’re here to explore how photography plays an influential role in improving your brand.
The Fundamentals of a Captivating Brand
Branding is nuanced art composed of many layers, helping to leave a memorable impression on your customers. When done well, branding promotes recognition, sets you apart from your competition, and defines your company.
A full branding exercise will include a few key components, including the following.
- Logos
- Color palettes
- Design elements
- Photography styling
- Establishing brand values
- Designing a brand personality
Of these components, photography introduces an engaging and authentic touch to your brand profile.
How Can Photography Improve Your Brand?
They say that a picture is a thousand words. These words can be positive or negative depending on the quality of the image. Investing in professional photography can enhance your brand in the following ways.
Exude an air of professionalism
Photography is an effective way to give your brand a unique personality, strengthening brand identity while portraying a professional image. A quality photograph demonstrates that the brand prioritizes professionalism and takes pride in its work — establishing a positive assumption for future working relationships.
Leave a positive first impression
Build trust with clients by showcasing a real and genuine side of your business. Research shows that 90% of customers value authenticity when deciding which brands they support. Real photography, unlike stock photography, reveals transparency and leaves a positive, authentic first impression. This is especially true for website content, as a study reveals that 81% of consumers conduct online research before purchasing.
Connect with your clients in an authentic way
Showing the real faces of your team and presenting actual images of your products allows customers to put a face to a name and manage their expectations before engaging with your brand. Rather than mislead customers with stock photographs, quality and professional photographs showcase what makes the business and its offerings unique.
Promote a message of quality
Using professional photography promotes a message of quality, suggesting that your brand, team, and offerings are better than your competition. While it’s possible to snap a few shots on your cell phone, using professional photography surpasses customer expectations, serving as an investment for your business.
Capture the Essence of Your Brand Today
As a trusted digital marketing agency in the Berkshires, we’ve used photography to help our clients reflect their brand and make their website pop. Going one step further, we help establish a personal and consistent theme for your brand, controlling how your business is perceived by the public.
Are you ready to get started? Contact us to chat!
