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Scope of Work

The purpose of this brief is to help both parties determine the full scope of work so Mungy can prepare the most accurate proposal for your project. Please use “Other” for any notes, questions or additional information.

Brand Strategy

An in-depth analysis of your brand which will serve as the foundation for every interaction your brand has with its employees, customers, and the public.

Please choose the services that you would like Mungy to include our proposal:

Brand Pillars: Mission, Vision, Values, Unique Value Proposition, Positioning, Brand Personality Brand Platform: a branded guide that includes all of your brand pillars Brand Story: a story framework to position your brand as the guide to solving your clients problems NONE OF THE ABOVE Other/Notes

If checked "Other", please describe below:

Verbal Identity + Messaging

Words are powerful, so we make sure you have a distinctive tone of voice and messaging that’s right for your brand. We provide guidance, helping you to harness the power of language to stand apart from your competition and connect emotionally with your audience.

Please choose the services that you would like Mungy to include our proposal:

Naming Taglines Website Copy NONE OF THE ABOVE Other/Notes

If checked "Other", please describe below:

Visual Identity + Brand Guides

We activate your purpose and proposition with the fundamental creative building blocks all brands need: from logo and color palette to typography and imagery.

Please choose the services that you would like Mungy to include our proposal:

New Logo Rework Existing Logo Typography/Fonts Color Palette Photography Videography Brand Guide: branded book containing your main assets NONE OF THE ABOVE Other/Notes

If checked "Other", please describe below:

Websites + Digital Experiences

With your brand strategy as a foundation, we will create and design the user experience, with your customers mind, in mind.

The following are included in all website projects:
• User Experience Design
• Web Development + CMS
• Site Structure + Flow

Please choose the services that you would like Mungy to include our proposal:

WCAG Accessibility Compliance: does your site need to be ADA compliant? eCommerce Interactive Experiences Third Party Integrations: specific functionalities that require external integrations Wireframes: this is not necessary but some clients require this prior to V1 Design NONE OF THE ABOVE Other/Notes

If checked "Other", please describe below:

Graphic Design + Infographics

We’ll provide meaningful and relevant experiences for users in all aspects of branding, design, usability, and function. All of which goes through a considered creative process.

Please choose the services that you would like Mungy to include our proposal:

Print + Digital Advertising Stationery + Printed Collateral Pitch Decks + Presentations Billboards + Signage Email Marketing NONE OF THE ABOVE Other/Notes

If checked "Other", please describe below:

Complete Website Management

All of the following are included:
• Unlimited Requests for Updates + Edits
• Content Updates + Back-end Maintenance
• Monthly Site Speed + Optimization Updates
• Google Analytics Setup, if necessary
• Hosting, Security + Support
• Daily Site Backups
• Active Firewall
• Daily monitoring of malicious activity
• Intelligent IP blocking
• WP core & security updates
• SSL certificate for your domain
• Captcha for contact forms

Please choose YES or NO to have this included in your proposal:

YES NO Other/Notes

If checked "Other", please describe below:

Search Engine Optimization (SEO)- Tier 1

This is the proper labeling of the main website pages. The result being that search engines clearly understand what each page is about so they are indexed correctly. This is not a lead generation marketing tactic but ensuring that search engines understand the content on each of your website pages.

Ensuring each page is labeled and optimized for Google:

YES NO Other/Notes

If checked "Other", please describe below:

Search Engine Optimization (SEO) - Tier 2

This is active SEO management. Monthly work to try and rank high in the search engines and land new prospects. It’s creating content and new pages to get in front of prospects that are searching online for the products and services that you sell and includes the following:

• New Pages Monthly
• Page Optimization
• Strategy Calls
• Keyword Analysis
• Call + Web Form Tracking
• Identity Tracker
• Video Recording Tool

Please choose YES or NO to have this included in your proposal.

YES NO Other/Notes

BERKSHIRES, MA USA + WORLDWIDE

+1 413 358 0417

[email protected]

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© 2015 – 2024 Mungy, LLC

Mungy
(mung-hee) n:
The quality of being extremely good at solving web/design-related problems.’

Just kidding, it was our 3-year old daughter’s word for watermelon. We just like the way it sounds.

+1 413 358 0417
[email protected]

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