brand story worksheet

Please read through this brief and answer the questions to the best of your ability. This is a collaborative approach. Once we have this information back from you, we will review and apply our own thoughts and feedback where appropriate. The end goal will be to use this information to create a brand platform for you to use as a guide for everything going forward.

Please keep in mind that nobody knows your business better than you – the foundation of all of this you know already, trust your gut and what you’ve been doing for all these years! We are here to help by asking the right questions and then working with you to clarify your brand.

Below are a few thoughts and questions to help you get started – these are about the overall experience your brand will provide its audience. It will be helpful to consider these when answering the questions that follow, creating your messaging and any other interactions with your audience.

Keep it simple, people want clarity.
Make music, not noise.
The more simple and predictable the communication, the easier for the audience to digest.
Clients don’t generally care about your story, they care about their own. Let’s focus on them.
The client should be the hero of your story, not your brand.
Clients make decisions NOT based on what you say but what they hear, so put yourself in their shoes, think from their perspective.
Consider why your clients need your services in their lives.
Focus on the aspects of your services that help your clients thrive and solve their problems/challenges.

Before you get started let’s get the juices flowing. If you asked a potential client the following questions, what do you think they might they say? (remember to answer from a client perspective)

Where do you feel Your Brand wants to take you?
What do you want from Your Brand?
What is preventing you from getting it?
What will you feel like if you don’t get it?
What will you feel like if you do get it?