Berkshire Grown
Cultivating Community through Food in the Berkshires
When Berkshire Grown approached Mungy, they sought a refreshed online presence that reflected their commitment to sustainable agriculture and local food systems. As a key player in the Berkshires, their platform needed to resonate with farmers, foodies, and the local community alike.
The Challenge:
Their existing website felt outdated and didn’t effectively communicate the depth of their work or connect with their audience. They needed a site that was easy to navigate, visually engaging, and aligned with their mission.
Mungy’s Approach:
We began with an immersive branding process, drawing inspiration from the natural beauty of the Berkshires. The color palette and typography reflected earthy tones and organic aesthetics, creating a visual identity that resonated with their agricultural roots. Our web design highlighted their farmers’ markets, local food events, and community programs, ensuring visitors could quickly find and connect with resources.
The Results: The revamped Berkshire Grown website achieved its goals of being modern, user-friendly, and easy to navigate. With a dedicated “For Farmers” section, we streamlined access to resources tailored to their agricultural partners, while also creating intuitive pathways for the broader community to explore farmers’ markets, events, and programs. The site’s clean layout and robust functionality have empowered their team to share updates and spotlight local farms effortlessly, enhancing their ability to foster connections and support sustainable agriculture. Engagement across all audiences—farmers, community members, and the Berkshire Grown team—has increased significantly, underscoring the success of the redesign. Mungy’s site management service allows their team to easily update events, share news, and spotlight local farms.
