Still, the question remains: how do you build a website with a purpose that drives the results you want?
1 – Know your audience
Undoubtedly, you have to know the type of visitors you want to attract to your website and, especially, your content. Mungy prioritizes a long-term partnership with our clients, emphasizing the value of getting to know your target audience to build a personalized website and branding experience.
You have to know what your audience values, believes, and what kind of information they’re looking for online – and how they like to consume it!
For example, if you’re running a site for a non-profit, you’re not going to be interested in casual passers-by. You’ll want to attract people who are most likely to take action and inquire about learning more, so content with an authoritative tone might be more effective.
On the other hand, if you’re selling all-natural makeup, you’ll likely be much more successful with videos and photos of the product, including tips and tutorials for consumers to engage with.
Either way, the idea is to target the website and the content to specific types of people who are most likely to engage with your business, brand, or cause.
2 – Choose a website name with search intent
The technical term for a website’s name is a domain, so securing your unique domain name is the next step.
The catch is that whatever you choose must have search intent, meaning it’s a phrase or words that people are likely to type into Google or Bing.
Search intent is critical because you don’t want your website to get confused with similar websites in your area.
For instance, if you run an auto body shop in Houston called The Body Shop, you don’t want people to get lost and see results for a new gym in Dallas also named The Body Shop.
So, in this case, the better choice for your domain would be to append a specific location, such as www.BodyShopHouston.com.
3 – Choose your back-end technology
The third step is choosing your back-end technology, which is usually where beginners start – and that’s why they fail.
At a minimum, you’ll need to line up the following services and software tools to run a website that drives results:
- Quality web hosting
- Content management system (i.e., WordPress)
- Social media automation plug-in
- Drag-and-drop website builder with templates (i.e., Elementor)
- e-Commerce plug-in (i.e., Shopify)
- Stock photos and videos (i.e., Abode)
- Google tools (i.e., Search Console and Analytics)
As you can see, the need for custom web design becomes apparent if you don’t have a background in SEO, web code, and graphic design.
At Mungy, our team knows what it takes to create beautiful, responsive websites.
Learn more about our custom web design services today.
