Why Brand Asset Management Is Important For Your Company

Why brand asset management is important for your company?

What is brand asset management? You might still be asking yourself, What in the world is brand asset management? It’s as simple as the practice of managing your brand assets, which means keeping track of all your branded content, including your digital media content, logo variations, fonts, colors, brand guidelines, images, copy, and more. Think […]

Why a good logo is important for your small business

Why a good logo is important for your small business?

Still, is that the best way to go when you’re only starting? Unfortunately, there’s a problem with this approach. What will make people prefer your brand before choosing one of your competitors instead? Usually, it takes a unique identifying mark, whether it be graphics or clever typography. And if you make an excellent logo, your […]